ACME + Ad Age

ACME was featured in Ad Age yesterday. Read it here.

Beast to the Extreme

Obsessing over Nike is bad enough. Obsessing over the people that work on Nike ads is pathetic. Hypebeasting to the extreme.  Please don’t take that the wrong way.   I understand and respect that level of dedication.  Honeyee, interviewed a handful of W+K’ers. This will prove to be completely irrelevant to [...]

Steve Aoki Commercial

Along the lines of the video flier from a previous post, now companies that would never typically never produce a :30 second commercial are doing so purely for online distribution.   I know companies have been doing this for a while, but I would imagine we’ll see the trend explode in the coming year.   I have begged clients to [...]

Reebok: Dan or Dave?

Since the 90s are officially ‘in’ and the 80s are now simply the domain of retro radio, let’s take a look back at one of the more ubiquitous campaigns from the early 90s - Dan or Dave? Man, this campaign seems waaaaaay older to me, but I guess that is due to some personal [...]

Global Grind - The HipHop Digg

I saw the 30 minute long info-mercial for GlobalGrind.com - aka this week’s episode of Run’s House - last night. I watched a DVR’ed version of the show, so I guess I would have never found out about the site if they had spent money on a regular :15 or :30 second spot [...]

Most Contagious of 2007

I know 2007 is old news to my forward-thinking readers, but I stumbled upon this great report from Contagious, that outlines the most interesting and successful marketing efforts from brands across the globe in 2007.   I had heard of most of these, but the few that I hadn’t heard of made the download worth while.
Download [...]

What’s Playing on Paris Runways?

One of my favorite companies is a small brand/trend consultancy called Agenda, Inc.  They do a number of interesting reports, but before 2007, they used to track all of the songs played at big fashion shows.  Fashion designers and their impeccable taste surely know all the cool music, right?   Well, after a year-long hiatus, they [...]

Cadbury Ape - The Remixes

First, you have to watch the original spot below, but then check out these creative remixes. I have to applaud Cadbury for being so open minded. I have no idea if this resulted in a single incremental sale of the chocolate bar, but if they have grand plans to elevate their cultural status, they got [...]

The Cadbury Ape

My favorite spot from 2007 hands down!  Volume up!

How to Market Technology - Courtesy of a TV Show (Mad Men)

I have never actually seen this show, but by the aesthetics alone, I can tell I’d love it.  I think this clip is worth sharing, whether you are in advertising or simply forced to view it on a regular basis.  It is a perfect example of how to really market a technology product and only [...]