From the second the keyboard taps come in, and Matthew Santos starts singing, this song just keeps getting better. It is definitely a major standout in the current hip hop crop, and that becomes evident almost immediately. I have mucho respect for Lupe, and he is certainly doing a fantastic job of managing his brand – despite his need for a bit of media coaching when it comes to demonstrating respect for his elders. Small stuff aside, Brand Lupe is maturing nicely. Innovative collaborations, active participation in social media, his signature hand motions, and the global streetwear aesthetic. He is steering it all very well and is lifting his game (and hopefully everyone’s game) again. Enjoy.