How to Market Technology – Courtesy of a TV Show (Mad Men)

I have never actually seen this show, but by the aesthetics alone, I can tell I’d love it.  I think this clip is worth sharing, whether you are in advertising or simply forced to view it on a regular basis.  It is a perfect example of how to really market a technology product and only reinforces that you can still build an emotional connection with a piece of technology or a brand.    For those that have never seen the show… it takes place in the 1960’s… which explains the great style and smokey boardroom.

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