It happened. The one thing that I’ve built my career on thus far, digital marketing, annoys the hell out of me. I say that as I’m blogging while refreshing Facebook and Twitter – the axis of digital marketing evil as far as I’m concerned. I was once obsessed with figuring out how to be the first to put certain technology to work to solve marketing challenges. Let’s enable consumers to upload videos. Let’s prove that CPG brand can leverage Myspace, then Facebook. Notice the problems with those statements? As I matured professionally, I started to lose interest in the latest technology and capabilities, instead obsessing over the basic human needs that technology and content were fulfilling (or in some cases exploiting). But people like the old version me are very important – I know a few that are invaluable.