There are entire sections of the bookstore with books about being, doing, accepting, loving, and improving YOU. I find this fascinating and even approve of the general logic. But have you ever stopped to think how a big part of who YOU are to the world is almost entirely out of your hands? Because it changes as you bounce between your various social circles. Among one set of friends, I’m the outgoing party-planner, while amongst another I’m the quiet guy who doesn’t say much. I am a corporate business guy in one circle and the creative guy in another. Rich and poor. Follower and leader. Cool and lame. Old and young. Good taste. No taste. I guess the most socially successful people are the ones that embrace the various roles they play in others’ lives and contribute accordingly.