Put most simply, everything in life is better if it is sprinkled (at a minimum) with a little bit of sex. Of course, it is human nature. Evolutionary biology. Or whatever the justification scientists and sociologists will apply. But in more simpler terms, there is not much in life that cannot be made more interesting with a hint of attraction, seduction, a glimpse or a glance, a passing smile or a double take. At some point, the powers that be decided all of this should be completely absent from those places where we unfortunately spend the most of our time – instead forcing them into the realm of late nights and emoticons.
Personally, I think that sprinkle of sex finds it way into many of things that I find most interesting in culture. Somewhere along the way, I feel like we have become more like the 50s and early 60s that our parents rebelled against. Political correctness and the how-ugly-can-I-make-myself hipster explosion seem to have diluted many of those opportunities for sexually charged anything: music, movies, fashion, literature, art, etc. Rock stars now bounce from actress to actress every year or so, rather than groupie to groupie every hour or so. Movies are Rated R for violence and drug use. Models never filled out. And poor athletes have tougher regulations than Wall Street, so the 86 Mets locker room will never happen again.
You can have your art house, black and white, hipstamatic music video with pastures and guys with beards and suspenders. I will take super models (stressing the ‘super’) strutting, looking good, smelling good, and oozing sex. With tans goddamn it. These days, we make advertising that engages consumers – asking them to vote for some lame essay that another lame consumer wrote. I will take :30 seconds of Cindy Crawford drinking Pepsi in a Lamborghini – simple and to the point. We don’t always need to see a perfect reflection of our often boring selves. We need something to aspire to. 9.5 out of 10 evolutionary biologists will agree: everything we do ladders up to our need to fit in and have sex. Collectively, we should all focus more on the sex – broadly speaking. It is much more fun and will make everyone much, much happier. If anything, maybe we will try harder to better ourselves. I predict we will see a shift back to the days of old. A new revolution for the new generation.