2008 Predictions… A Look Back

Last year, actually towards the end of 2007, I made some streetwear predictions. As an industry outsider, I deserve a little freedom to get things wrong, but they were not really all that bad. I put together this super slick excel spreadsheet that factors in posts from Hypebeast, Selectism, and other blogs and media outlets coupled with photo sites like Cobrasnake and Last Nights Party to give me a ‘Percentage Accurate” with 100% meaning I nailed it. It is easy to make predictions every year, because NOBODY ever goes back to see how they did. I have nothing to lose, so I did:

Prediction 1
Bulky, dirty sneakers will complement tight jeans. Think Jordan 6-10s with skinny jeans on hipsters. Note: This is not a sneaker-head thing… more of a waify, pasty hipster thing. Hipsters will rebel against the current trend of wearing women’s Keds.

Calculation: 72.5% Accuracy. According to a sweep of major blogs and photo sites, everyone from Lil Wayne to 12 year old skate kids were wearing skinny jeans with bulky high-tops, but they were not necessarily dirty. Keds and the like were still spotted with relatively high frequency on pasty hipsters.

Prediction 2
The lines between streetwear and luxury will continue to blur. The more mature streetwear kids will step their game up, which will no doubt require new jobs. Nigo has been spotted in a vest/tie/jacket combo more in the last 3 months of 2007 than in the last 10 years. You’ll hear streetwear kids rattle off high-end designers/labels with ease.

Calculation: 90.5% Accuracy. Shit! Have you looked at Hypebeast lately. You could slap a Brooks Brothers (shit, even lower, a J Crew) logo on some of the items featured and nobody would question it. This would have been 100%, but the number of new consumers entering the space offset the older streetwear kids’ effort to move towards more luxury to a small degree. Yes, there were a ton new luxury brands that became must-haves, but unfortunately, far too many brands still spit out nothing but t-shirts and New Eras.

J Crew? The Gap? Merona? Nope, it’s a brand called Useless (from Hypebeast).

Prediction 3
Legacy will be the dominant theme of 2008. Brands with a real history will reign supreme. Think Levis, Vans, Stussy, Reebok, Carhartt, etc. The hot new-ish brands will stick around, but nobody will be excited about new brands, and nobody will want to endorse them. That is not to say that new brands won’t give it a shot, but it will not be pretty. Hypebeast has already reached total laughable status.

Calculation: 80.25% Accuracy. According to the spreadsheet, all of the brands above had great years and some superb collaborations. With the influx of newer, higher-end, more sophisticated brands and looks making waves, if your name wasn’t Levis, Vans, Stussy, etc… you simply did not get noticed.

What do you think? Agree? Disagree?

Pharrell Williams in Martin Margiela

It’s close to midnight and something evils lurking in the dark
Under the moonlight you see a sight that almost stops your heart
You try to scream but terror takes the sound before you make it
You start to freeze as horror looks you right between the eyes,
Youre paralyzed

Cause this is thriller, thriller night!

When I first saw this jacket, I instantly thought of Michael Jackson’s Thriller. I cannot be the only person to think that right? Pharrell sported it at a show recently here in Brooklyn. I always pictured it on skinny euro hipster white kids, but as usual, Pharrell does it better. I love how Martin Margiela is so loved by all the hip-hop fashion kids like Pharrell, Kanye and his disciples.

For all the kids looking to buy Pharrell’s… It is available at Oki-Ni.

Michael Jackson’s version is available here.

Dickies Work Pants – The Ultimate in Careerwear

With Ronda out of town, I decided to invite some old friends from Texas over to the apartment – a couple of pairs of Dickies 874 Work Pants. For the longest time, Dickies – the pants featured above – were my most trusted ‘careerwear’ when I had my first and ONLY job with a corporate dresscode. Why wear Dockers like the rest of the corporate drones when I could wear Dickies like Snoop and Dre and get away with it? It worked wonders for my career as far as I can tell. No more direct marketing cube farms, and I have somehow found myself working in the business of hip-hop.  Those are some powerful fucking pants! Although never a big fan of the khaki version above, or khaki anything for that matter, I always opted for custodial navy blue, or custodial management grey, the two colors I picked up yesterday.

We are facing a denim backlash of major proportions. Not everyone can rock turquoise or red denim, and Dickies will never fail you or go out of style. I go on and on here on my blog about brands with real heritage, and not many can challenge Dickies’ on-going relevance. And for only $25, enough said…

Flannel – The New Hoodie


With blogs, MAGIC, digital lookbooks, and all of the other avenues to see upcoming releases, I guess it is no surprise that most streetwear looks the same. Yeah, yeah… the difference is in the details and the slightly different interpretations, but be honest… it looks as if all this stuff comes from the same damn factory, designed by a small crew of Oompa Loompa’s owned by Nigo. Neighborhood is one of my favorite brands, and even as innovative and influential as they are… I find this today – their version of the flannel, the hoodie of F/W 0708.

via www.neighborhood.jp

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