Air Yeezys Spotted at The Hundreds Payoff

I am not really up on my Kanye entourage, but that dude GLC was at The Payoff, The Hundreds annual BBQ, and appears to be rockin’ some Air Yeezys. They actually look pretty decent all worn out like that. When Kanye wore them on tour, they looked huge and crazy bulky. But in this pic – if these are indeed the shoes – they look a little slimmer and actually wearable by someone other than Kanye on his spaceship. But they are Nike, so the are dead to me 🙂 Awww… just playin’. I just hope they flood the market with these shoes all G-Unit / S. Carter style. Kanye will make $100MM and all the heads will cry because every kid on the train will be wearing the Yeezy! And you know some crazy Chinese factory is already hard at work tooling out some fakes.

I just post this shit because the resulting search engine traffic keeps me blogging. Shameless, I know.

Nike Air Yeezy Colorway Archive

Two footwear posts in a row. It’s a sin. I know. I am really just posting this as part of my marketing research. Here is a sneaker that first made its debut 4 months ago, and has only been seen on one person ever. It is the first Nike shoe created for a non-athlete celebrity. Nike continues to drop new colorways and personally, I am anxiously awaiting to see the pay off. Will it release and remain highly exclusive? Will it be at every Foot Locker in America? What about price? Who will be the first non-Kanye and non-Kanye-entourage members to rock them – all part of Nike’s bigger hype fueling scheme that is working incredibly well.

Oh yeah… and any post about the Nike Air Yeezy** turns is blog traffic gold. Now if Lil Wayne would come out with some Nikes, I am sure my server would overload and shut down. That dude is the king of social media.

The original Air Yeezy in black from the Grammy performance

Then we saw the Air Yeezy in black with red and glowing at the G.I.T.D. Tour.


Then this nasty pic of an Air Yeezy colorway with some light blue accents, although this photo is so bad, it could just be an optical illusion – like that favorite tie of yours.

Update… the photo above is likely this pair, worn by Tinker Hatfield at Nike:

Then the pearl Yeezy hit the scene. Highly accessorized.

And now Khaki / Tan version of the Air Yeezy. Ignore the clown in the background (Jeremy Scott?).

All red

And check this one… Dubbed the Olympic Colorway by some unknown blogger:

Finally, the officialy release:

**Bold words make the search engines think the word is really relevant and important. Shameless.

New Kanye Grammy Nike Colorway – Air Yeezy! (Glow in the Dark Tour)


Since any post about “Kanye and Nike” is blog traffic gold, I thought I would post a pic of a new colorway that debuted tonight at the first stop on his Glow in The Dark tour. Nike/Kanye haven’t even shared any real background on these shoes, yet they are already unveiling new colorways. What do you think? As a marketer, I love the approach, but I am still tired of Nike.  BTW…. don’t the Air Yeezy laces above look like they are made of rubber?

Photo courtesy of Kanye West.

Remember the old school version? 🙂

Kanye’s Grammy Nikes – A Close Up

My next door neighbor growing up was an aspiring rapper.  Inspired by Kwame, he chose the rapper alias ‘Same’, pronounced ‘Sam-ay’.   His first and never-to-be-released record was entitled “2 Dope 2 B Legal”.   After seeing the Kanye Grammy Nike’s up close, I believe these shoes are officially “2 Dope 2 B Legal”.

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