Miami

MIA-PHOTO

Had a chance to visit Miami this week – one of my favorite places for countless reasons and I don’t get there enough.  Met with a cruise line looking to develop a music strategy which will prove to be an awesome, challenging-in-a-good-way assignment.  It’s one of the more modern, progressive lines, which is killer.  Imagine figuring out an approach to music that impacts everything from the music you hear when you turn on the television in your cabin, to the sounds you hear in the halls, decks, etc. to the DJs you may encounter in a nightclub or the band in the performance hall.  It all has to ladder up to something meaningful, so I am pumped to work on it.

Then I visited one of those weird places that only the music industry could produce – the Circle House Studios facilities, nestled in a neighborhood in North Miami.  Some interesting familiar faces wandering around.

Island Def Jam – Spring Collection

In a slightly rare display of creativity, the lightly-fashion themed event was nice. What to look forward to:

  • The Noisettes
  • Another nice Kanye video for Paranoid
  • Speaking of Kanye, Mr. Hudson has potential. I personally think he is the shit.
  • A 10 year old rapper/r&b suburban, Sheckler-esque kid that would make Tupac and Biggie roll over in their graves.
  • Maybe a little Fabolous.
  • Hmmm. That’s it. Unless Lionel Richie puts out another greatest hits album.

I May Be Biased, But I Would Say the New Millennium…

In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool track usages for broadcast TV and Web advertisements.

Sadly for some music industry hopefuls, the branding equation wasn’t the savior they had sought. But as the music industry continues to evolve into a digital- and media-led business, branding remains a vital way for those who create and produce the music to monetize it.

Here are my top 5 list of newsworthy branded-music initiatives and top 5 track choices for 2008:

1. TAG Records. In April, Procter & Gamble partnered with the record label Island Def Jam Music Group to launch a recording imprint tied to its TAG men’s deodorant and body spray. Jermaine Dupri, the Atlanta-based rapper and music producer, was named president. Brand-alliance guru David Caruso of Acme Branded Content brokered the deal. Hopefully, his music will meet his and (even) consumer expectations. Red Bull, Mountain Dew, Levi’s and others are beginning to take on the role of nouveaux-record labels.

Read the full article here. To see if the music meets consumer’s expectations, wait until the new year for the big noise, check Q’s myspace now, or google’em.

Today, We Make History….

That’s what Jermaine Dupri said about the Tag Records label that was announced yesterday. It has been picked up in literally hundreds of publications and blogs, and here are a few links to what people are saying…


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And don’t forget about the hip-hop blog chatter:


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And of course, the Queen of All Media had to chime in:


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Check out more at http://www.tagrecords.com/

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